1. What Does Science Say About Creativity?

How Does the Creative Brain Work?

Creativity draws on three main brain networks:12

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Researchers found that when all networks are active it can actually diminish creativity and that reducing executive attention network a little can boost creativity.

Focused attention has been shown to limit spontaneity.

Nature vs. Nurture

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Researchers have identified genetics factors that may influence creativity, but there is also evidence that creativity can be learned.

Becoming More Creative

Based on current research and our intuition, we want to

With this mindset, we can cultivate creativity by creating the right conditions and employing the right mechanics.

Get Those Juices Flowing

Now, let us activate our Imagination Network with the help of a special guest.


  1. Jung, R. E., Mead, B. S., Carrasco, J., & Flores, R. A. (2013). The structure of creative cognition in the human brain, Frontiers in human neuroscience, 7. 

  2. Beaty, R., et al, Robust prediction of individual creative ability from brain functional connectivity, PNAS, January 30, 2018, Vol. 115, no. 5, 1087-1092. 

  3. Fassbender, C., Zhang, H., Buzy, W. M., Cortes, C. R., Mizuiri, D., Beckett, L., & Schweitzer, J. B. (2009). A lack of default network suppression is linked to increased distractibility in ADHD, Brain research, 1273, 114-128. 

  4. Limb, C. J., & Braun, A. R. (2008). Neural substrates of spontaneous musical performance: an fMRI study of jazz improvisation, PLoS One, 3(2), e1679. 

  5. Ukkola-Vuoti, L., Kanduri, C., Oikkonen, J., Buck, G., Blancher, C., Raijas, P., … & Järvelä, I. (2013). Genome-wide copy number variation analysis in extended families and unrelated individuals characterized for musical aptitude and creativity in music, PLoS One, 8(2), e56356. 

  6. Berkowitz, A. L., & Ansari, D. (2008). Generation of novel motor sequences: the neural correlates of musical improvisation, Neuroimage, 41(2), 535-543.